If you've had a chance to stop by Body Language in the last couple of days, you've likely noticed our tag line over the lockers: WORK...SWEAT...PLAY !!! When Chris and I were looking into taglines for our business we found this definition for a tagline: a slogan or phrase that conveys the most important product attribute or benefit that the advertiser wishes to convey. So the hard part for us was that Body Language embodies so much how do you sum it all up in one phrase?? ...until we came across what we considered the perfect tagline: WORK...SWEAT...PLAY!!
It really says it all...at Body Language we all WORK hard to offer you the best product we can...great teachers...over 80 classes a week...a huge variety of workshops...and an amazing managerial staff to coordinate all of the above!! We SWEAT!! The crux of our business is really built around sweating...burning away those extra pounds and calories...detoxing through our skin and breath. And we PLAY!! We come together as a community to workout and practice yoga. We enjoy that sense of connection...we offer dance parties and partner yoga that allow us to get together to laugh and have fun.
AND the best part, I think, of our new tagline is that it not only applies to Body Language, but to every one of us personally as well. It resonates with me because it's how I try to live my life. I've always been a hard worker. Whatever I took on it life I have worked hard at it and given it my all. I've always loved to sweat. My whole life I've found a way to schedule daily workouts into my day because I love the high...the results and the sweat. But it wasn't until the past handful of years that I discovered working and sweating is made even sweeter when balanced with an equal dose of play. I've learned to take time for myself...to do more things I like to do...to surround myself with people who like to have fun...I've learned the value of "playing."
Lastly, as you gaze up at our tag line in The Link, you can't help but notice that the word PLAY is in turquoise (which just happens to be my favorite color and in my opinion is a fun and playful color) and the word WORK in red (the color of blood symbolizing hard work)...yet we seemingly randomly have a turquoise "O" in the word WORK. But actually not random at all but rather brilliant if I can say so myself because the playful turquoise "O" in the middle of the word WORK represents the fact that we pride ourselves at BL of including a little PLAY in all our WORK. We refer to it as "Blurring the edges between WORK & PLAY!!
I offer this message as a reminder to of each of you to do the same. Perhaps it's time to balance the work and sweat in your life with a little play!!
WORK...SWEAT...PLAY...
