Did you know what Body Language’s tag line is?? Here’s a hint…it’s displayed in BOLD metal letters above the lockers in the Link but maybe you haven’t noticed it or realized that we deemed it our tagline. It is… WORK…SWEAT…PLAY
Years ago, when Chris and I were looking into taglines for our business, we found this definition for a tagline: a slogan or phrase that conveys the most important product attribute or benefit that the advertiser wishes to convey. So the hard part for us was that Body Language embodies so much how would we sum it all up in one phrase…until we came across what we considered the perfect tagline!!! It really says it all…at Body Language we all WORK hard to offer you the best product we can…great teachers…over 60 classes a week…a huge variety of workshops…a talented team of massage therapists and esthetician, and an amazing managerial staff to coordinate all of the above!! We SWEAT!! The crux of our business is really built around sweating…burning away those extra pounds and calories…detoxing through our skin and breath. And we PLAY!! We come together as a community to work-out and practice yoga. We enjoy that sense of connection…we offer dance parties and social hours after workshops that allow us to get together to laugh and have fun. And we provide a space we call the LINK for our community to connect with one another on a daily basis.
AND the best part, I think, of our tagline is that is not only applies to BL but to every one of us personally as well. It resonates with me because it’s currently how I try to live my life. I’ve ALWAYS been a hard WORK-er. Whatever I took on in life I have worked hard at it and given it my all. I’ve ALWAYS loved to SWEAT. I can’t even remember a time when daily workouts weren’t a part of my every day life. I love the high, the results and the sweat. But believe it or not, it wasn’t until a handful of years ago that I discovered working and sweating was made even sweeter when balanced with an equal dose of PLAY!!! I’ve learned to do more things for myself…to do more things I like to do…to surround myself with people who like to have fun and be adventuresome. I’ve finally learned the value of PLAY-ing!!
In the past month alone, my PLAY has included wine tasting in Traverse with 2 of my daughters, biking and paddleboarding with Chris in an upnorth lake, hiking with girlfriends in the Blue Ridge mountains of N. Carolina, and tonight Chris and I are enjoying a dinner with our hubbies in a jazz club in Ann Arbor. Needless to say I picked up on the PLAY thing pretty quickly (once I realized it was lacking), and am enjoying life to its fullest. Where I used to feel guilty for PLAY-ing, I now embrace it and consider it well deserved. I value it for my mental health and wellness.
I share this message with you today as a reminder to take a peek at your own life. Perhaps it’s time to balance the WORK and SWEAT in your life with a little more PLAY as well!! Maybe it involves traveling, maybe it’s picking up a hobby that you thought you no longer had time for, maybe it’s reading the next Book Club book and allowing yourself a little chill time, or maybe it’s just figuring out what makes you happy and doing more of it. I am thrilled to be on this life journey with each and every one of you and appreciate the opportunity to learn from one another as we all move toward a little more balance in our lives!!
WORK…SWEAT…PLAY!!
