Well, this is the last entry into my 25 year story of the evolution of BL.  We are now up to date…BUT I am so happy to say that my story is just continuing.  We are moving forward in 2022 and creating a new story each and every day.   And although we can’t wait to see what the future holds, we also want to pause to celebrate this huge accomplishment of being in business for 25  years!!!

We want to celebrate this milestone for sure, but we also want to celebrate the amazing community who has showed up and supported us along the way.   Our BL community is Body Language!!!!!Read More

This part of my story is a hard one to write. Since I purchased BL in 1997, we were on a steady incline in terms of growth of the business and bodies through the door…AND THEN COVID. How many times have we said this phrase over the past couple of years…I know I’m definitely not alone on this one. Life was going along pretty smoothly…AND THEN COVID. BL was operating like a well oiled machine…AND THEN COVID!! So my story now picks up on March 16, 2020. A day never to be forgotten by many…but this is part of my BL story, so I’m taking this opportunity to share with you my behind the scenes view of how BL “navigated” this crazy couple of years.Read More

As you can probably imagine, over our 25 years in business BL has been approached by many well meaning individuals and businesses looking to raise money for their favorite charity or good cause. And, while we love the idea of supporting those around us, we needed to streamline who and how we were giving back to the surrounding community. Over the course of the past 25 years, we have come up with three very different ways to support our community.Read More

I’m sure that it goes without saying that for the past 25 years, our fitness and yoga memberships have been BL’s bread and butter. In fact, approximately 70 % of our gross revenue comes from BL peeps wanting to workout and practice yoga. But over the years we have decided to add other layers to BL. When Chris and I go to Mindbody conferences, they refer to these layers as Black Boxes. Black Boxes refers to other areas, services or products that we can offer our community in addition to our memberships. I’ve already told you a bit about two of these Black Boxes…our workshops and massage program. So today I thought I would share a little about one of my favorite Black Boxes or additional layers that we have added to our BL menu over the years:  RETAIL!!Read More