
If you've had a chance to stop by Body Language in the last couple of days, you've likely noticed our tag line over the lockers: WORK...SWEAT...PLAY !!! When Chris and I were looking into taglines for our business we found this definition for a tagline: a slogan or phrase that conveys the most important product attribute or benefit that the advertiser wishes to convey. So the hard part for us was that Body Language embodies so much how do you sum it all up in one phrase?? ...until we came across what we considered the perfect tagline: WORK...SWEAT...PLAY!!! Read More